Private Label Bottled Water Is a Pure Source of Revenue

Private label bottled water is a very powerful, effective advertising tool and private label bottled water is a cost-effective way to promote a consumer brand. It is an important element of any effective consumer advertising effort. Private label bottled water combines high quality, custom advertising message with the popularity of bottled drinking water and serves as a consumable, portable bottled water that repeats the brand message over and over as users carry the bottle with them as they travel.

There are many bottled water suppliers who produce private label bottled water but most do it as a sideline to another business and quality is low. Only a small number of quality suppliers exist and these high-quality suppliers focus on providing bottled water advertising as a core business. As a result, these suppliers are reliable and produce a quality product.

Quality of the Water

Production of a private label bottled water product requires quality across the board and the water must taste good - otherwise, customers will not use or recommend the product.

Low-quality suppliers often buy their water on the spot market based on the lowest price and water quality suffers. Often tap water or spring water with objectionable taste is used because it is cheap but this reflects poorly on the brand and image effort.

If the price seems too good to be true it probably is and the client's brand will suffer.

Quality of the Bottle Design

Private label bottled water is a consumer product and an attractive bottle with a high-quality laminated label will catch the eye of customers and help create word of mouth advertising. When dealing with consumers, it is the details that count so choose a supplier who has a standardized, attractive bottle.

Dealing with a supplier that buys bottles on the spot market to reduce costs will provide a product that uses low-quality bottles with constantly changing bottle designs and will have a negative effect on the brand message of the private label bottled water.

Make Sure Your Supplier can Respond to Seasonal Needs

Many businesses are seasonal, particularly like landscaping, construction, event planning and others that see an increase of activity during the summer months or ski resorts and spas who do well during the winter months. Requirements for branded water often increase dramatically as well and it is best to identify a supplier with production capacity and the ability to inventory large supplies of bottled water.

Many low-end suppliers of labeled bottled water are small, marginal job shops who, in addition to producing an inferior product, often have trouble meeting the demands of customers during peak usage months.

Choose a supplier that has the production and financial resources to meet seasonal spikes in demand.